Seller Information

Selling a home has become more complex and detailed over the past few years.  As a seller, you need a Realtor that knows the process and can get your home sold.  Let me help make it a little easier for you.  Below are the services I provide that will help guide you through the entire home selling process.  


Services You Will Receive  

I will complete a Comparative Market Analysis (CMA) of your home and supply you with the most recent market data available. This will help us determine the best selling price for your home.


  • I will suggest what you can do to get your home in top selling condition.


  • Together we will develop a strategy to show your home.


  • I will take quality photos of your home and enter your home along with those photos into the Multiple List Service (MLS).  


  • I will also submit your listing to the MY State/NY MLS as well as to all other public consumer real estate websites.  


  • I  will implement a marketing plan of action.


  • I will handle all incoming calls and schedule showing appointments.  I will also provide you with feedback on showings.


  • I will talk with you to review progress periodically.


  • I will advise you of changes in the market climate.


  • I will present all offers to you promptly and assist in evaluating them.


  • I will monitor progress toward closing when a contract is accepted.


  • I will monitor the appraisal and buyers loan approval.


  • I will immediately advise you of events that may threaten closing.


  • I will coordinate and monitor the settlement process and attend closing.



Determining the Value of Your Home 

A Comparative Market Analysis (CMA) is essential to determine the value of residential property.  Location and characteristics of the property are the key elements in determining value.  Therefore, the basis for valuation is similar properties in your area.  The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market.  The desired end result is to find a price that will attract a willing and able buyer in a reasonable time.

Once the value of your home has been determined, you can decide on a listing price that will achieve your goals.  Naturally, if you want to sell quickly your asking price should be very near the value.


The following are a few things to keep in mind about pricing:

  •   Realistic pricing will achieve maximum price in a reasonable time.


  •   Your cost or profit desire is irrelevant; the market determines the price.


  •   The cost of improvements are almost always more than the added value.


  •   Houses that remain on the market for a long time do not get shown. 


  •   A house that is priced right from the beginning achieves the highest proceeds.



Pricing Strategy

Your home will generate the most activity when it first debuts on the market.  This is why it is very important that your home is priced right the day you open the doors to potential buyers.  Below are a few factors to consider when determining what the price should be.

1) General Rules

Let's review some important considerations.  There are certain factors that are beyond our control and certain factors that are within our control.  Those factors outside of our control are: the location of the property, the finished square feet and types of rooms and the amenities that are in place.  Those factors we can control are: the appearance of the property inside and out, how we market the property and the price, including terms.  Be cautious about overpricing because you have time, or under pricing to perhaps spark a bidding war.  Both strategies could backfire leaving your property to sit on the market or sell for less than you intended.

2) Local Market Observations

The real estate market changes rapidly.  Keeping an eye on the competition is key.  I can give you up-to-date information on what is happening in the market place and the price, financing, terms and conditions of competing properties.  These are key factors in getting your property sold at the best price, quickly and with the least amount of hassle.

3) On Going Pricing Strategy

Remember that pricing is an on going discussion. Setting up a contingency plan to re-evaluate your price every few weeks will keep you competitive in the market.  Paying attention to the changing market conditions will also alert you to when a price change may be needed.



Tips For Sellers

Agents from many real estate firms will want to show your home. Please allow any agent who calls to show your home at the suggested time if possible.  If you are not frequently available, it is suggested that you allow a lockbox to be installed on your doorYou will increase your odds for a sale by allowing more qualified buyers to see your home. 


During a showing:


  • Replace any items not included in the sale, or tag them appropriately with “to be replaced with…” or “not included” signs.    


  • Pets  should be confined or restricted from view


  • Turn on all lights.


  • The kitchen & bathroom should sparkle.        


  • Open all draperies and window shades during daylight hours.


  • Open all the doors between rooms to give an inviting feel.


  • All jewelry and small valuables should be stored in a safety deposit box or in a locked closet.


  • When you leave the house, please leave it as if you know it is going to be shown. You never know when the right person is going to look at it!